Cyberattacks have yet to hurt health care’s bottom line

Although health care is hurting from cyberattackers — with at least 12 distinct ransomware attacks on American providers and hospital chains this year — the industry’s pocketbooks appear no lighter as a result.

Even the most notorious intrusions haven’t hurt company stocks, analysts say. And if health care businesses don’t perceive business risks from having less-than-impregnable digital defenses, they may not invest as much as necessary to prevent them.

Regulations alone aren’t enough to guarantee tough defenses. Policymakers told POLITICO earlier this summer that health care “has to help itself,” in the words of Rep. Will Hurd (R-Texas), leader of the House Oversight’s cybersecurity subcommittee.

No one doubts that hackers seeking to interfere with health care operations’ digital machinery are creative and bold. The typical breach costs more than $1 million to remediate, says Beth Israel Deaconess CIO John Halamka.

“Increasingly, boards of directors are aware of the monetary penalties for breaches and the reputational damage they create,” Halamka says in an upcoming chapter of a book on cybersecurity. “Health care organizations work hard to gain the trust of the patients. A single major security event can destroy years of good will.”

Repercussions from a hacking might also dent a public company’s standing in the stock market, warns Jacob Olcott, an executive with cybersecurity firm BitSight Technologies. While serving as a legislative staffer with former Sen. Jay Rockefeller (D-W.Va.), Olcott worked with the SEC to investigate company disclosures of cybersecurity-related incidents.

The research led SEC to create guidance to prod companies into disclosing material information related to hacking incidents. Long-term institutional investors worry about the consequences of hacking, says Olcott: “They are concerned about breaches. They read the paper too.”

Yet while companies like Sony Pictures Entertainment shut down for weeks during their hacks (Sony even fired its CEO, Amy Pascal), health care organizations don’t seem to be suffering the reputational or financial damage Olcott and Halamka warn of — at least not yet.

Public markets let many deeds go unpunished

POLITICO examined the consequences of the breach of 78.8 million Anthem patients’ data in March 2015 and the attack on Community Health Services, which lost 4.5 million patients’ data in August 2014.

In each case, the financial market’s wrath has been restrained. After the March 13, 2015 report of the Anthem break, its stock opened at 146.83. After a weekend to digest the news, traders sent Anthem’s stock to 153.25. While the insurer’s stock has dipped since then — it’s now trading at 127.48 — it doesn’t seem to be as a result of cybersecurity-related worries. The company is trying to merge with competitor Cigna and weather the turbulence of the exchanges.

It’s a similar story with Community Health Systems, whose breach was reported Aug. 20, 2015. The stock closed that day at 56.56; the next day, it closed at 55.67. Business has suffered since then, with the stock dipping to 11.11, and the company is trying to unload several low-performing hospitals.

But in neither case do financial analysts appear to be concerned with the hacks. In earnings calls conducted since, analysts asked executives not a single question about the breaches or the potential consequences the companies might suffer.

Breaches are viewed as a normal business risk for Anthem, said one investment bank analyst.

Olcott acknowledged that the market’s reaction to breaches is often muted, but thinks this might be attributed to the form in which disclosures are handled by regulators, which demand specific information such as the fact that a given number of records were potentially breached.

“An investor has no idea how to interpret that,” Olcott said. “What does that mean? Is this a $5 million thing? … Or is it a bigger deal?”

If financiers aren’t pushing health care organizations that find themselves in the news because of cybersecurity concerns, what about customers?

Customers and data breaches

Customers aren’t sending signals through the marketplace that they care much about breaches.

After Hollywood Presbyterian suffered a high-profile shutdown during a ransomware attack in February, its quarterly revenue didn’t seem to suffer — indicating that patients weren’t shunning the hospital.

Hollywood Presbyterian took in nearly $67.5 million during the first quarter of 2016 — a slight rise from the equivalent period in 2015, according to data from California’s Office of Statewide Health Planning and Development.

While Hollywood Presbyterian’s Yelp ratings are poor — averaging 2 stars out of 5 — none of the reviews on the site mention ransomware or the shutdown.

Halamka says he’s heard that hospital expenses for investigations and regulatory compliance run about $350 per patient per breach. To help defray those possible costs, some hospitals have taken out cyberinsurance policies, in addition to security preparations to try to prevent attacks.

But investments in cybersecurity across the health care industry are quite small, to date. A letter last week from CHIME regarding NIST’s cybersecurity framework noted that such investments are a subset of a provider’s overall health IT budget — itself a small subset of the overall budget.

Halamka estimates cybersecurity is 2 percent of the average hospital’s health IT budget, which in turn is 5 percent of the overall budget. The costs of investing in cybersecurity are high, CHIME notes — prohibitive for some smaller hospitals.

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